179 WAYS AGENTS WHO ARE REALTORS® ARE WORTH EVERY PENNY OF THEIR COMPENSATION.
#'s 23-50
- Give seller an overview of current market conditions and projections
- Tour property
- Review agent’s and company’s credentials and accomplishments in the market
- Present company’s profile and position or niche in the marketplace
- Present preliminary CMA to seller, including comparable properties, sold properties, current listings, and expired listings
- Offer pricing strategy with updates to CMA based on tour of home and updates, upgrades professional judgment, and current market conditions
- Discuss goals with seller to market effectively
- Explain market power and benefits of Local MLS Broker Marketplaces
- Explain market power of web marketing, IDX and REALTOR.com
- Explain the work you do behind the scenes and your availability on weekends
- Explain role in screening for qualified buyers and protect seller from curiosity seekers
- Present and discuss strategic master marketing plan
- Explain transaction/agency brokerage relationship
- Review and explain all clauses in listing contract and addendum, then obtain seller’s signature once property is under listing agreement
- Review current title information
- Gather square footage/measure overall and heated square footage as required
- Measure interior room sizes
- Confirm lot size via owner’s copy of certified survey, if available
- Note all unrecorded property liens, agreements, easements
- Obtain house plans, if applicable and available
- Review house plans and make copy
- Prepare showing instructions for buyers’ agents and showing times with seller
- Discuss possible buyer financing alternatives and options with seller
- Review current appraisal if available
- Identify Homeowner Association manager if applicable
- Verify Homeowner Association Fees with manager—mandatory or optional, plus fees
- Order copy of Homeowner Association bylaws, if applicable
- Research electricity availability, supplier’s name, and phone number